The organization plans to market Muskoka internationally
Muskoka Tourism is celebrating a record-breaking year, highlighting major growth in marketing reach and visitor engagement.
At its Annual General Meeting last week at Taboo Muskoka Resort, the group reported over 110 million marketing impressions, 1.36 million website sessions, and 358,000 direct referrals to local tourism operators.
Executive Director Val Hamilton credits innovative campaigns like Home of the Stars and Birding in Muskoka for putting the region on the map year-round.
With new board members and plans to showcase Muskoka internationally in 2025, the group says momentum is growing—and so is global interest.
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